Customer Stories
Virgin Media O2 Achieved 22X ROI and Rolled Out Across All 307 UK Stores
Virgin Media O2 chose Aura Vision as its preferred analytics supplier — optimising handset display engagement for a 22X return on investment and deploying full-store analytics across all 307 retail locations nationwide.
Supercharging In-Store Activations for Adidas Dubai
Discover how Adidas UAE turned its existing CCTV into a powerful analytics engine — sharpening staffing, boosting product engagement, and delivering a 9X return on investment.
Driving 6X ROI for Decathlon Through Campaign and Layout Optimisation
Decathlon deployed Aura Vision as a plug-and-play pilot across multiple stores — tracking segment performance, benchmarking refits, and delivering a 0.5% conversion uplift and 6X return on investment in just weeks.
Flannels Lifted Conversion by 0.75% and Staff Productivity by 34% Across 50+ Stores
Flannels rolled out Aura Vision across all 50+ UK stores — using Precision Staff Planning to boost conversion by 0.75%, improve staffing allocation by 34%, and deliver 4.5X ROI from a single use case.
Purple Rolled Out Across 78 US Showrooms to Track Mattress Engagement and Drive 5X ROI
Purple deployed Aura Vision across all 78 US showrooms — replacing manual counts with 24% more accurate analytics, tracking exactly which mattresses attract the most engagement, and delivering a 5X return on investment.
How Gymshark Boosted Changing Room Usage by 63% with Store Analytics
Gymshark used Aura Vision to redesign its Regent Street flagship — lifting changing room usage by 63%, increasing key zone engagement by 5X, and building the playbook for every store that followed.
Unlocking a €1.1M Revenue Opportunity for Krys Group with Queue Analytics
Krys Group deployed Aura Vision across three pilot stores to understand queue behaviour, service-desk utilisation, and customer demographics — uncovering a €1.1M revenue uplift opportunity and a replicable blueprint for 1,600 locations.
How Kruidvat Achieved 4X ROI by Fixing Checkout Queues and Footfall Accuracy
Kruidvat partnered with Aura Vision to go beyond basic footfall counters — automatically segmenting staff from customers for 8% more accurate counts, optimising checkout layouts, and delivering a 4X annual return on investment.
How Onitsuka Tiger Turned Its Flagship CCTV into a 5X ROI Analytics Engine
Onitsuka Tiger harnessed its existing CCTV to measure every zone in its London flagship — giving trading, marketing, and store teams the data to optimise layouts, staffing, and visual merchandising for a 5X return on investment.
Bedford City Council Tracks 22M+ Annual Visitors to Validate Regeneration Plans
Bedford City Council connected Aura Vision to existing town-centre CCTV — counting over 22 million visitors a year, segmenting by age and gender, and using the insights to validate multi-million-pound infrastructure investments.
How Schuh Uncovered a £9.9M Revenue Opportunity with Digital PoS Testing
Schuh used Aura Vision's demographic A/B testing to pinpoint optimal digital point-of-sale placement — attributing £9.9M in annual revenue to getting screen positioning right.
Centrepoint Saved $955K in Lost Revenue by Optimising Self-Service Checkouts
Centrepoint used Aura Vision's Basket Recovery tools to monitor queue times and transaction speeds across staffed and self-service checkouts — saving $955K in lost revenue, surfacing a $1.8M sales opportunity, and delivering 4X ROI.
How Situ Live Measured Brand Engagement in a Till-Less Retail Concept
Situ Live used Aura Vision to turn its experiential Westfield destination into a measurable brand platform — tracking demographics, optimising staff coverage, and giving brand partners quantifiable engagement data for the first time.
Turning Neighborhood Goods into a Data Platform for Brand Partners
Neighborhood Goods replaced unreliable footfall sensors with Aura Vision across all three US locations — delivering 30% more accurate customer counts, 45% better store utilisation, and zone-level engagement reports that turned the retailer into an insights platform for its brand partners.
DFS Discovered a £2M Revenue Opportunity by Rethinking Product Placement
DFS used heatmaps and demographic insights to move high-engagement products away from the entrance — increasing dwell time by 12%, improving customer flow, and uncovering a £2M revenue opportunity.
How c2c Recovered Lost Ticket Revenue with 99% Counting Accuracy
c2c used Aura Vision's AI-powered footfall analytics on existing station CCTV to count passengers through open barriers with 99% accuracy — reclaiming lost ticket revenue without disrupting a single journey.
