How Kruidvat Achieved 4X ROI by Fixing Checkout Queues and Footfall Accuracy

Kruidvat, a leading health and beauty retailer in the Netherlands and Belgium, partnered with Aura Vision to enhance in-store analytics and drive operational improvements. By integrating seamlessly with existing camera systems, Aura Vision provided actionable insights that boosted customer experience and operational efficiency, delivering a 4X ROI annually.

About Kruidvat

As the market-leading drugstore in the Netherlands and one of the most recognized in Belgium, Kruidvat has been synonymous with affordable health and beauty since 1975. With over 1,250 stores across the Netherlands and Belgium, Kruidvat offers a wide range of products, including health and beauty essentials, fashion accessories, and home goods.

Why Kruidvat chose Aura Vision

Kruidvat sought a cost-effective and reliable solution to enhance its in-store analytics capabilities. The retailer faced challenges such as:

• Accurate customer movement tracking — Existing footfall counters lacked insights into how customers navigated the store.
• Differentiating staff from customers — Accurate conversion metrics were difficult to achieve without separating staff movements from customer entries.
• Engaging business teams — Developing actionable use cases and ROI scenarios required comprehensive engagement across departments.
• Scalability — Ensuring the solution could be rolled out seamlessly across a wide store footprint.

The solution: Powered by Aura Vision

Aura Vision integrated seamlessly with Kruidvat's existing camera systems, delivering enhanced analytics without the need for additional hardware. Key features included:

• More accurate entrance counts — By automatically segmenting staff from customers without the need for RFID tags, facial recognition or new sensors, customer counts were 8% more accurate than their existing footfall counting sensors.
• Floorplan visualizations — Analysing customer behaviour by product range, demographics, and checkout usage enabled the Kruidvat team to compare staff and customer utilization of store areas to optimise layouts and staffing, especially in busy promotional areas.
• Queue and checkout monitoring — Used the Basket Recovery tool to track queue lengths and transaction times, reducing potential lost sales during peak periods.

Actions and impact

By leveraging Aura Vision's insights, Kruidvat implemented impactful changes:

• Enhanced checkout experience — Introduced more effective self-service checkout experiences alongside staffed PoS, reducing long queue times and improving customer satisfaction.
• Improved conversion accuracy — Segmented staff from customer counts, providing precise conversion metrics without additional sensors.
• Optimized store layouts — Identified high-demand areas to better allocate resources and products.
• Engaged teams for scalability — Conducted workshops to align business teams and build a scalable integration plan for future rollouts.

Value delivered

Aura Vision provided Kruidvat with:

• 4X ROI annually — Through improved queue management and reduced lost sales.
• Enhanced operational insights — To improve conversion rates and optimize customer experiences.
• Data-driven decision-making — Across store layouts, checkout processes, and merchandising strategies.